Website Development: The Case of Agricultural Extension Providers in Tanzania

Abstract

This study examined current practice in websites development among organizations in Tanzania that provide agricultural extension services to smallholder farmers. Google search was used to get a list of respondent organizations. A questionnaire, interviews, and a review of the websites owned by organizations under study were used to collect data. Other than websites, it was found that organizations use manual documents, physical visits, radios, SMSs, TVs, and social networks to disseminate information to smallholder farmers. Websites development was either done in-house or outsourced and the focus was to have websites that cater to the information needs of different stakeholders including smallholder farmers. Information on websites included contacts, announcements, specific information for farmers, with some of the information not directly relating to smallholder farmers. This led websites to contain lots of information which might affect the usability of those websites by smallholder farmers hence not benefiting from the information contained. This was the case for all websites. Also, the involvement of smallholder farmers during website development was low. Websites for agricultural extension providers were developed either in-house or outsourced. The government-owned agency (e-GA), commercial companies, and staff were among developers for the websites. Communication between stakeholders during the development process was easier for in-house development as compared to when websites were developed outside. Websites developed were either internally maintained or maintained outside organizations, with internal maintenance being cheaper compared to when maintenances were done outside organizations. To develop quality websites from smallholder farmers’ point of view their involvement should be high and the websites and the contained information should be easier to access with minimal information. Also, websites should be professionally designed and developed to focus more on the provision of agricultural extension services